The case of the Saab Calibra is one I'm glad didn't pan out, but I wish the car had made it here somehow. Even weirder than this was a plan to sell the Opel Senator through Porsche dealers in the late '80s, after GM's dealers were uninterested because their lots were full of Park Avenues and didn't need another luxo-barge competing. Strange, too, since the company was willing to sell that car as an Opel until the cost of importing became too strong. That likely killed the math for sending the Calibra here, too.
Rüsselsheim. In 2019 Opel celebrates 120 years of automobile production – and thereby 120 years full of innovations for everyone. The German brand has a tradition of pioneering high-tech advancements and quickly bringing them to series production. This makes mobility affordable for many and the cars safer, cleaner, more comfortable and more practical. The 120 years advertising campaign, “Opel. Born in Germany. Made for everyone.” is based on this philosophy. It was as true of the first Opel – the Patentmotorwagen “System Lutzmann” of 1899 – as of all the other models that followed, from the “Doktorwagen” to “Laubfrosch” (Tree Frog), P4 and Kadett. Today the philosophy matches the Opel Corsa more than any other model.
Obviously, the marketing and advertisement was quite different in Germany, and the “Das Auto” campaign was quite successful indeed. Unfortunately, I don’t have ready access to the statistics, but at some point in the Kadett B’s lengthy run from 1966 – 1973, it did unseat the Beetle as Germany’s best selling car. By the late sixties, the Germans were ready to move on, and it was straight into the Kadett’s open doors, as well as Ford’s new Escort, a Kadett-fighter through and through. In all, some 2.7 million Kadett Bs were produced, probably the high point of its life as both the Kadett and successor Astra.
Joseph DeBattista and his son, Joey, acquired this Lapis Blue wonder after trading a Volkswagen. Owing to its rarity, they had to be creative with the restoration. While Joey was hunting for parts on eBay, his father bent metal to perfection, slowly completing a car that will always remain an underdog, a nice conversation starter, and a fail-proof daily driver. Just ask Richard Hammond, if you need more proof.