Obviously, the marketing and advertisement was quite different in Germany, and the “Das Auto” campaign was quite successful indeed. Unfortunately, I don’t have ready access to the statistics, but at some point in the Kadett B’s lengthy run from 1966 – 1973, it did unseat the Beetle as Germany’s best selling car. By the late sixties, the Germans were ready to move on, and it was straight into the Kadett’s open doors, as well as Ford’s new Escort, a Kadett-fighter through and through. In all, some 2.7 million Kadett Bs were produced, probably the high point of its life as both the Kadett and successor Astra.
Furthermore, the KARL ROCKS also caters for customers looking for an alternative fuel offering and is available with the 1.0 LPG ecoFLEX ex works (NEDC LPG consumption: urban 7.1 l/100 km, extra-urban 5.2 l/100 km, combined 5.9 l/100 km; 95 g/km CO2; NEDC fuel consumption: urban 5.8 l/100 km, extra-urban 4.1 l/100 km, combined 4.7 l/100 km; 108 g/km CO2). When ordered in this combination, owners can cover a total distance of 1,019 kilometers (in accordance with NEDC) between visits to the filling station thanks to the 32-liter gasoline and the 20-liter LPG tanks.
This time it was from simply wearing them out, but my 18 year old mother had no idea that tires were something you had to replace. “You don’t have to replace the doors or the wheels or the windshield, why would you have to replace the tires, it’s just part of the car,” she had reasoned. She’s a whip-smart lady but somehow had missed that one. Her father had hilariously taught her how to change a tire (by making her figure it out on the street downtown while everyone they knew drove by and offered to help, as he turned them away one by one while the 5’2″, 90 lb teenager did it herself) but I guess kids think they know everything.
Cu un volum al portbagajului de 410 litri și design tipic de SUV, Crossland X oferă cea mai mare capacitate din clasa sa, putând fi extinsă până la 1.255 litri. De asemenea, ai multe posibilități de a face autovehiculul mai spațios: scaunele spate pot fi deplasate¹ și sunt pliabile în raport 40/60, cotierele pot fi rabatate pentru transportul obiectelor mai lungi și înălțimea până la partea inferioară a portbagajului poate fi dublată.
Opel remains in the middle of society today. Across the range the brand offers features more often found in more expensive cars. Now in its fifth generation, the Corsa is typical for this democratisation of mobility. The small Opel star is heading for 14 million registrations in Europe, also thanks to the “120 Years” special model, which already comes as standard with a host of state-of-the-art technologies as well as design and comfort features at attractive prices. The next generation of this practical, stylish and dynamic model will be launched in a few months’ time, also with a pure battery electric variant. The 2019 Corsa will continue Opel’s 120-year history of automotive engineering and mobility for millions with a significant and ground-breaking new chapter.
The Opel Corsa in general and the Corsa “120 Years” in particular show that it is a core brand characteristic to always offer customers more than they expect in the respective vehicle class. The foundation for this was laid at the end of the 19th century by the Opel patent motor car “System Lutzmann”. Its short price list already included two innovative extras: the first was the pneumatic tire, which was invented by Robert William Thomson in 1845, but had not yet found widespread use in automobile production. The second was the optional removable child seat available for the small two-seat motorised coach, whose one-cylinder, 4 hp engine delivered a speed of 30 km/h. This example alone clearly illustrates what Opel has been all about from the very beginning: absolute suitability for everyday use instead of technology as an end in itself.
One of my step-daughters works at a Michael Kors retail store, and she keeps coming home with overpriced clothing and jewelry that she gets at an alleged discount, but she just can’t seem to understand that an “MK” logo on a watch doesn’t make it a nice watch, it makes it a cheap Asian watch with a fancy logo on it. She doesn’t understand the concept of value, she is something of a “brand whore” like her father.
In 1909, the Opel 4/8 hp pioneered the introduction of affordable mobility. It was modern with solid technology, easy to operate and manoeuvrable, enabling ambitious car owners to drive it themselves instead of relying on a chauffeur – considerably reducing the overall cost of ownership. And the quality of materials and workmanship created confidence. The first officially designated “small car” in automotive history was considered fully suitable for everyday use. The vehicle ideal for “doctors, veterinarians and lawyers” according to the adverts was available at prices from 4,000 to 5,000 Marks, while models from other manufacturers cost around 20,000 Marks. Thus the means of transport for the upper class became a vehicle for the middle class - thanks to the “Doctor's car”.
Three cylinders, one litre of displacement and a small, yet spacious body plus an autogas system – mix those to and you're bound to end up getting a car that's as cheap to refuel as possible. Yes, you may argue that electric vehicles generate even smaller costs and you'd be right, but remember how expensive these still are. For example, in Germany you can get a petrol-powered Volkswagen up! for less than 10000 euros, while its EV counterpart, the e-up!, is priced at almost three times as much. Dedicated or factory-fitted autogas systems appear dirt cheap in comparison...
While the Ipanema clearly succeeded the Marajó, production of the Chevette (by now in sedan form only, the hatchback having been discontinued after the 1987 model year) and of the Kadett noticeably overlapped; the newer model was placed above the old one in Chevrolet's lineup. While Chevrolet entertained the possibility of a pick-up version of the Kadett E, it never materialized.