In 1924, the Rüsselsheim-based company went even further to cater to the “average consumer” – also thanks to an automotive innovation. After all, from the very first minute Opel was committed to producing cars as efficiently as possible and thus making them affordable for a broad customer base. Consequently, the 4/12 hp heralded the start of assembly line production in Germany. And because the 60 km/h fast car was only available “in a quiet green that pleases the eye” to keep the time and effort required for production at a minimum, everyone called it the “Tree Frog”. Soon, 25 two-seater “cars for everyone” left the assembly line every day. In the following years an entire vehicle family was built on the Tree Frog technology. The smoother production ran, the greater the cost advantage that Opel passed on to its customers. Unbelievable but true: the purchase price of the 4 hp model series, of which 119,484 units were produced, was almost 40 per cent lower in 1931 than at the launch of the Tree Frog model.
Instead, it had the same front fascia as the Latin American Chevrolet Corsa, possibly because GM South Africa wanted the same front fascia as the sedan and pickup, as swapping with the European front fascia would have been expensive sawing and welding due to the Latin American Corsa's sharper headlights. This car was 2001 Semperit Irish Car of the Year in Ireland.
Opel traces its roots to a sewing machine manufacturer founded by Adam Opel in 1862 in Rüsselsheim am Main. The company began manufacturing bicycles in 1886 and produced its first automobile in 1899. After listing on the stock market in 1929, General Motors took a majority stake in Opel and then full control in 1931, establishing the American reign over the German automaker for nearly 90 years.
The plucky Kadett B. I am still daily driving a 1100 sedan here in southern CA. Simple basic trouble free comfortable transportation. It does its job without fuss or pretentiousness. I am amazed at how well the engineers made a cheap car so useable without feeling as if you were in a penalty box. They just have a certain feel that I find appealing. *
In 2012, Opel announced the closure of the Bochum plant (now known as Plant Bochum II), effective 2016, with the loss of approximately 3,000 jobs, in response to the manufacturer's longstanding over capacity and loss of market share in key western European markets. Ellesmere Port in England became Opel's lead plant for the Astra/Kadett platform for subsequent generations.
The Kadett D was introduced in the middle of August 1979, with deliveries on the home market beginning early in September 1979. In November 1979, the car went on sale in the United Kingdom, some five months before the Vauxhall Astra Mark 1, the British version, was launched in April 1980. The cars were designed as three- or five-door hatchbacks and estates or station wagons. There were also two- and four-door sedans featuring separate boots/trunks, which shared the silhouettes of the hatchbacks: in the United Kingdom, the sedan versions were soon withdrawn, until the 1986 launch of the MKII-based Belmont. For the first time since 1965 there was no coupé-bodied Kadett in the range: the previous Kadett C coupé was indirectly replaced by the three-door 1.3 SR sports model.
Airc., Fjernb. C.Lås, Parkeringssensor I Bag, Fartpilot, Kørecomputer, Infocenter, Startspærre, Udv. Temp. Måler, Sædevarme, Varme I Rat, Højdejust. Forsæde, El-Ruder, El-Spejle M/Varme, Automatisk Start/Stop, Cd/Radio, Multifunktionsrat, Håndfrit Til Mobil, Bluetooth, Isofix, Bagagerumsdækken, Kopholder, Stofindtræk, Splitbagsæde, Læderrat, 6 Airbags, Abs, Antispin, Esp, Servo, Ikke Ryger, Service Ok, Tidligere Undervognsbehandlet
With these guidelines in mind, the Opel question was put again on 3 May to the GM financial policy committee, which then withdrew its objections to a return to Rüsselsheim. Many details still had to be worked out, both within GM and in the US-occupied zone of Germany, before this could actually occur. At last, the official word was released on 1 November 1948; GM resumed management control of Adam Opel AG. Edward W. Zdunek, formerly regional manager for Europe of General Motors Overseas Operations Division, was named managing director.
Rüsselsheim. In 2019 Opel celebrates 120 years of automobile production – and thereby 120 years full of innovations for everyone. The German brand has a tradition of pioneering high-tech advancements and quickly bringing them to series production. This makes mobility affordable for many and the cars safer, cleaner, more comfortable and more practical. The 120 years advertising campaign, “Opel. Born in Germany. Made for everyone.” is based on this philosophy. It was as true of the first Opel – the Patentmotorwagen “System Lutzmann” of 1899 – as of all the other models that followed, from the “Doktorwagen” to “Laubfrosch” (Tree Frog), P4 and Kadett. Today the philosophy matches the Opel Corsa more than any other model.
The final round of the 1994 season was contested at the Hockenheimring, but again the Opel contingent did its laps in relatively colorless fashion. A strong fourth place from Manuel Reuter in Race 2 ended the Calibra V6 4x4’s first full season. For 1995, the car would again be almost completely reshaped into a more effective weapon to take out the big boys in the newly renamed International Touringcar Challenge.