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With these guidelines in mind, the Opel question was put again on 3 May to the GM financial policy committee, which then withdrew its objections to a return to Rüsselsheim. Many details still had to be worked out, both within GM and in the US-occupied zone of Germany, before this could actually occur. At last, the official word was released on 1 November 1948; GM resumed management control of Adam Opel AG. Edward W. Zdunek, formerly regional manager for Europe of General Motors Overseas Operations Division, was named managing director.
In 1909, the Opel 4/8 hp pioneered the introduction of affordable mobility. It was modern with solid technology, easy to operate and manoeuvrable, enabling ambitious car owners to drive it themselves instead of relying on a chauffeur – considerably reducing the overall cost of ownership. And the quality of materials and workmanship created confidence. The first officially designated “small car” in automotive history was considered fully suitable for everyday use. The vehicle ideal for “doctors, veterinarians and lawyers” according to the adverts was available at prices from 4,000 to 5,000 Marks, while models from other manufacturers cost around 20,000 Marks. Thus the means of transport for the upper class became a vehicle for the middle class - thanks to the “Doctor's car”.
Exceptions to the nomenclature of ending names with an "a" include the under-licence built Monterey, the Speedster (also known as the Vauxhall VX220 in Great Britain), GT (which was not sold at all as a Vauxhall, despite the VX Lightning concept), the Signum, Karl, and the Adam. The Adam was initially supposed to be called, "Junior" as was its developmental codename and because the name 'Adam' had no history/importance to the Vauxhall marque.
Explore the design, performance and technology features of the 2019 Opel Karl. See models and pricing, as well as photos and videos. The 2019 Opel Karl Photo goes to excess the right kinds of excess to preserve its best-of status. Find out if the new 2019 Opel Karl coupe takes a step forward in our first-drive review. See photos and get the story at Car and Driver.
Although GM's passenger vehicle line-up in South Africa consisted of Opel-based models by the late 1970s, these were sold under the Chevrolet brand name, with only the Kadett being marketed as an Opel when it was released in 1980. In 1982, the Chevrolet brand name was dropped, with the Ascona, Rekord, Commodore, and Senator being rebadged as Opels.
^ General Motors Austria Gesellschaft m.b.H. (GMA, founded 1963 as sales organisation; from 1979: Administration, Non-productive Departments an Sales) and General Motors Austria Werke Gesellschaft m.b.H. (GMAW founded 1979; Production). In November 1987 GMAW (Austrian Handelsregister, HRB 24.436) were merged into GMA (HRB 20.133b, actual Firmenbuch FN 110500a).