Alfred P. Sloan, Jr., and Charles Erwin Wilson ("Engine Charlie" Wilson), GM's president, were considering the options. Later in April, Sloan sought to resolve the differences of opinion with a position paper that he hoped would set up conditions for resuming control of Opel that would put at rest the doubts of GM's more conservative financial minds.
The Corsa in particular will give Opel additional impetus this year. The bestseller, the first generation of which made its world premiere 37 years ago, will be available for the first time with a purely electric variant. Lohscheller promises that the pricing will be competitive: “With the new Corsa we will make electric mobility accessible to many customers – it will be a real electric car for the people.”
The handling and ride are basically fine, but are all but invisible from the point of view of a keen driver. The Crossland is tidy through corners, with reasonable steering weight but no actual feedback, and the body tilts over only to a reasonable angle. The ride is a touch stiff in its damping, especially around town (which is disappointing, given that any Crossland will probably spend most of its life in town) but it does improve on the open road. Refinement is only average though with quite a bit of wind and road noise. There’s little point in having Opel’s phone-based OnStar concierge service fitted if you can’t hear what the operator is saying . . .
In the US, some 500 Buick dealers started carrying the Kadett in 1964, after their previous sole product, the larger Rekord, was knocked out of the ring by GM’s own 1960/1961 compacts. I strongly suspect the Buick dealers (and their ad agency) who hadn’t yet taken down their Opel signs were not really very committed or motivated, and all of 17k ’64s and 14k ’65 Kadett A were sold. Meanwhile, VW was moving some 400k Beetles in America.
Customers and experts are already enthusiastic about the IntelliLux LED® matrix lighting technology in the Opel Insignia flagship and Astra compact cars: in Europe, 20 per cent of Astra drivers and 60 per cent of Insignia customers order this innovative system. Around 90,000 new Opel cars equipped with matrix technology thus enter the European market per year. The glare-free matrix headlights automatically and continuously adapt to the prevailing traffic situation and surroundings. Approaching traffic and preceding vehicles are simply “cut out” of the illuminated area. Glare is minimised and drivers enjoy optimum visibility - as will soon be the case with the new-generation Opel Corsa.