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Opel (German pronunciation: [ˈoːpl̩]) is a German automobile manufacturer, a subsidiary of French automaker Groupe PSA since August 2017. From 1929 until 2017, Opel was owned by American automaker General Motors. Opel vehicles are sold in the United Kingdom under the Vauxhall brand. Some Opel vehicles are badge-engineered in Australasia under the Holden brand, and in North America and China under the Buick brand.
Opel cars appeared under their own name in the US from 1958 to 1975, when they were sold through Buick dealers as captive imports. The best-selling Opel models in the US were the 1964 to 1972 Opel Kadett, the 1971 to 1975 Opel Manta, and the now-classic 1968 to 1973 Opel GT. (The name "Opel" was also applied from 1976 to 1980 to vehicles manufactured by Isuzu (similar to the "Isuzu I-mark"), but mechanically those were entirely different cars).
In the US, some 500 Buick dealers started carrying the Kadett in 1964, after their previous sole product, the larger Rekord, was knocked out of the ring by GM’s own 1960/1961 compacts. I strongly suspect the Buick dealers (and their ad agency) who hadn’t yet taken down their Opel signs were not really very committed or motivated, and all of 17k ’64s and 14k ’65 Kadett A were sold. Meanwhile, VW was moving some 400k Beetles in America.
Compared with the Opel Mokka X, which comes with optional four-wheel drive for occasional off-road outings, the new Opel Crossland X is predestined for urban areas with compact exterior dimensions while also being perfectly suitable for a shopping spree at the organic farm shop or for a holiday trip to Tuscany. With a length of 4.21 meters, the new Crossland X is 16 centimeters shorter than an Astra while at the same time 10 centimeters higher. Occupants enjoy an elevated seating position and the excellent all-round view it provides. Buyers looking for an even better experience can further improve the feeling of space with the optional panoramic glass roof.
Within Opel the Calibra was a car with potential but sadly much of it was unrealised. Valmet Automotive in Finland, who had a manufacturing facility that build Calibras alongside the German plant, produced two handsome convertible prototypes that never saw production. A Saab coupe based on the Calibra was also rumoured but, again, never saw the light of day.
The manufacturer now offered two versions of the Kadett, designated the "Kadett KJ38 and the "Kadett K38" the latter also being sold as the "Kadett Spezial". Mechanically and in terms of published performance there was little to differentiate the two, but the "Spezial" had a chrome stripe below the window line, and extra external body trim in other areas such as on the front grill. The interior of the "Spezial" was also better equipped. To the extent that the 300 Mark saving for buyers of the car reflected reduced production costs, the major difference was that the more basic "KJ38" lost the synchromous springing with which the car had been launched, and which continued to be fitted on the "Spezial". The base car instead reverted to traditional rigid axle based suspension similar to that fitted on the old Opel P4.
On the British motoring show Top Gear, Richard Hammond drove a 1963 Kadett A through the middle of Botswana and across the Makgadikgadi Salt Pan. He loved the car so much that he named it Oliver and later had the car shipped to the United Kingdom and restored, and it remains in his possession. It appeared on Richard Hammond's Blast Lab with the personalised number plate 'OL1 V3R'. It also appeared in the Top Gear lorry challenge as one of the used obstacles.
The Crossland X was introduced in 2017 as a replacement to the Opel/Vauxhall Meriva. It offers more crossover styling but similar practicality as its predecessor, as the segment of small MPVs has been shrinking in Europe, while small crossovers and SUVs continue to gain popularity across the continent. The Crossland X is based on the same platform as the Citroën C3 Aircross, which will be launched later. In Opel’s line-up, the Crossland X will be positioned below the Opel/Vauxhall Mokka X, but both compete in the same segment of small crossovers.
Competitive pricing led to commercial success, and Kadetts continued to be produced during the early months of the war: by the time production ended in May 1940, following intensification of World War II, 106,608 of these Opel Kadetts had come off the assembly line at Opel's Rüsselsheim plant, which had been the first major car plant in Germany to apply the assembly-line production techniques pioneered by Henry Ford.
The Corsa C was manufactured and sold in South America. The production plant that produced this car model is located in Rosario, Argentina. The Latin American Corsa C featured the Opel inspired Chevrolet logo with a golden bowtie instead of a chromed one – the new logo was first introduced in the South American market with the new Chevrolet Vectra.
A convertible version was also available, for the first time in 1987, built by Bertone of Torino/Italy, bringing it to line with competitors, such as the Ford Escort and Volkswagen Golf. For the 1988 model, capacities were raised from 1.3 to 1.4 litres. In the fall of 1986 a new 1,998 cc engine replaced the 1.8 hitherto used on the GSi and Vauxhall Astra GTE in many markets, although the 1.8 continued to be sold in some places. In 1988, a 16-valve twin-cam version was developed for a high-performance GSi/GTE model, yielding 156 PS (115 kW) in non-catalyzed form, six less horsepower with a catalytic converter fitted. While criticized for a lack of refinement, the GSi 16V was also lauded as the most powerful car available in its class at the time. Aside from the "16V" badging, it could be told from an eight-valve GSi by its twin rectangular exhaust pipes.