In marketing terms the "Kadett KJ38" was intended to fill the niche that Opel had recently vacated with the departure of the Opel P4, but the KJ38, priced at 1,800 Marks, was more expensive than the P4 and its reduced specification left it with the image of a car for poor people (..Image des Arme-Leute-Autos..) at a time when economic growth in Germany was finally fostering a less minimalist approach to car buying. The "Kadett K38 Spezial" fared better in the market place: in 1938 and again in 1939 it was Germany's top selling small car. By May 1941 the company had produced 17,871 "Kadett KJ38"s and 56,335 "Kadett K38 Spezial"s.
The way it nearly came to the US is interesting, though. Back then, GM North America was a very different place than GM Europe, and it looked like there was very little interest in bridging the gap, unlike today. But after GM bought a 50% stake in the Trollhattan trolls, the General was now burdened with the problem of attracting more than devotees to an aging lineup at dealerships. The solution was to sell the Calibra to Americans through Saab dealerships, but badged as a Saab.
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He dropped by my house early one Friday evening the day he bought it at Ackerman Buick in Ferguson, MO, picked me up, drove to a buddy’s, picked him up and we took off over the bridge into Illinois to ride all the levee roads and every other back road we could find. We had to drop off our buddy around 9 o’clock, put $1.80 in the tank and went back to Illinois! We finally returned home after midnight and somehow put over 250 miles on the car in that time!
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While the Ipanema clearly succeeded the Marajó, production of the Chevette (by now in sedan form only, the hatchback having been discontinued after the 1987 model year) and of the Kadett noticeably overlapped; the newer model was placed above the old one in Chevrolet's lineup. While Chevrolet entertained the possibility of a pick-up version of the Kadett E, it never materialized.