Rüsselsheim. In 2019 Opel celebrates 120 years of automobile production – and thereby 120 years full of innovations for everyone. The German brand has a tradition of pioneering high-tech advancements and quickly bringing them to series production. This makes mobility affordable for many and the cars safer, cleaner, more comfortable and more practical. The 120 years advertising campaign, “Opel. Born in Germany. Made for everyone.” is based on this philosophy. It was as true of the first Opel – the Patentmotorwagen “System Lutzmann” of 1899 – as of all the other models that followed, from the “Doktorwagen” to “Laubfrosch” (Tree Frog), P4 and Kadett. Today the philosophy matches the Opel Corsa more than any other model.
Opel had been Germany's largest auto-producer in the 1930s, and in Wolfsburg the producers of the Kadett's principal target did not disguise their concern at the prospect of Opel's return to small car production. At the Volkswagen annual general meeting a few months before the launch of the Kadett, Volkswagen chairman Heinrich Nordhoff (who himself had been a senior manager with Opel in the 1930s and 1940s) went on record with a warning to shareholders that Opel (along with Ford Germany) were backed by a level of financial muscle on a scale unimaginable to any German company, and that it seemed that the two American transplants were now determined to use their financial strength to make aggressive inroads into the German auto-market at any price.
The Kadett featured a more modern design than the Volkswagen Beetle that then dominated the market for small family cars in West Germany and various surrounding countries. The Kadett offered more passenger space, more luggage capacity, and better visibility for the driver. Its water-cooled engine provided effective heating for the passenger compartment. However, by the mid-1970s the Kadett's weakness was already apparent as the car's bodywork was not well protected from corrosion.
The GSi's engine mapping had been carried out by Opel tuning specialists Irmscher. A model with the 82 PS (60 kW) 1.4 L multi point fuel injected engine, which was otherwise mechanically identical to the GSi, also became available as the Nova SRi in the United Kingdom. In January 1988, a turbocharged version of the Isuzu diesel engine was introduced, with power increased to 67 PS (49 kW).